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Whether intentional or not, ESPN’s since-deleted headline about Jeremy Lin was distressing | Ball Don’t Lie – Yahoo! Sports — February 18, 2012

Whether intentional or not, ESPN’s since-deleted headline about Jeremy Lin was distressing | Ball Don’t Lie – Yahoo! Sports

The copy editors that OK’d this headline:

A since-deleted ESPN.com and ESPN Mobile screenshot, sadly. (Courtesy Gothamist)

… and the on-air copy whose work you’ll hear on video after the jump could have just been making a pair of mortifying, awful mistakes. Endless amounts of writers from all fields still use that phrase, and for those of us that only think about Lin’s ethnic background about once-in-whenever someone does something stupid, we have to go easy until we find out just who put the mistakes together. Knowing ESPN, though, we’ll never know, we’ll never find out their real intentions, and this will “go away” quicker than rumors of a potential human relations violation regarding the preparation of the gruel in 1930s Siberia.

Here’s the video, from ESPNNews on Wednesday. And while we can’t excuse this sort of phrase going through, think of the endless times you’ve heard it used on either 24-hour radio or 24-cable shows like these to describe a mitigating factor. Again, no excuse for someone on the floor not to raise a hackle and ask the anchor to switch his copy, but it could be an innocent, mortifying mistake:

via Whether intentional or not, ESPN’s since-deleted headline about Jeremy Lin was distressing | Ball Don't Lie – Yahoo! Sports.

ESPN Racist Jeremy Lin Headline: Network Apologizes For Insensitive Headline For Knicks Loss —

ESPN Racist Jeremy Lin Headline: Network Apologizes For Insensitive Headline For Knicks Loss

The unexpected emergence of Jeremy Lin from the depths of the New York Knicks’ bench has been a dream for headline writers and just about everyone who loves puns. The “Linsanity” has spawned some Lincredible wordplay as well as some really unLinteresting phrases.

And, now, we may have found our most offensive headline from a mainstream media outlet.

Several hours after the Knicks’ Lin-spired winning streak was snapped by the New Orleans Hornets, ESPN ran the headline “Chink In The Armor” to accompany the game story on mobile devices. ESPN’s choice of words was extremely insensitive and offensive considering Lin’s Asian-American heritage. According to Brian Floyd at SB Nation, the headline appeared on the Scorecenter app. The offensive headline was quickly noticed, screen grabs, Twit pics and Instagrams were shared and it began circulating widely on Twitter.

The use of the word “chink” is especially galling as Lin has revealed that this racial slur was used to taunt him during his college playing career at Harvard. After a brief run, the headline was changed to “All Good Things..”

On Saturday morning a statement was posted on the ESPN Media Zone website by Kevin Ota, ESPN’s Director of Communications, Digital Media ESPN Communications.

Last night, ESPN.com’s mobile web site posted an offensive headline referencing Jeremy Lin at 2:30 am ET. The headline was removed at 3:05 am ET. We are conducting a complete review of our cross-platform editorial procedures and are determining appropriate disciplinary action to ensure this does not happen again. We regret and apologize for this mistake.

Ota also tweeted about the headline, noting the brief window of time that the headline was visible across mobile platforms.

@ESPNKevinO

Kevin Ota

Unfortunate headline concerning Jeremy Lin was up for 35 minutes on Mobile web only: http://t.co/zUGY3o9B

February 18, 2012 2:11 pm via web Reply Retweet Favorite

Perhaps most shocking is the fact that this headline has been used before. In August 2008, Deadspin called out ESPN for using nearly the same racially insensitive headline with a story about the U.S. men’s basketball team during the 2008 Summer Olympics in Beijing.

While this may be the most egregious misstep by a major media outlet during Linsanity, ESPN’s racially offensive headline is hardly the first to draw negative attention. Earlier in the week, the New York Post splashed “AMASIAN” across its backpage after Lin’s game-winning shot in Toronto. In an attempt to riff on the Amazin’ Mets, the Post came under fire. After the Knicks’ comfortable victory of the Sacramento Kings, MSG Network showed a graphic with a cutout of Lin’s smiling face hovering over a cracked open fortune cookie. The accompanying text read “The Knicks Good Fortune.”

via ESPN Racist Jeremy Lin Headline: Network Apologizes For Insensitive Headline For Knicks Loss.