“Beef is a good example to use. At the beginning we had one location in New York City with relatively low volume. At that time, we worked very closely with Pat LaFrieda Meats to help identify the right Shake Shack blend of meat. Over the last six years, we have really dug in to understand where our beef is coming from. I get to travel to the different parts of the U.S. to see the ranches, the feedlots and ultimately the harvesting facility where the raw material comes from. As we have grown, we have continued to build relationships with these companies and farmers. I’ve driven around Kansas in this guy’s pick-up, going from farm to farm learning how he chooses cattle from a particular farmer. We let them know how important their decisions are to us because it dictates what ends up on our griddles. We want humanely raised beef coming from people who are doing the right thing for their farms, their land and their animals. The farmers feel great about where their beef is going when we let them know how passionate we are about having the best product.