// (3/3/18) Google announced important launch dates for .APP domain name registrations—

Here are the important dates to be aware of in 2018:

Mar 29 – May 1: Trademark holders can register .app domains (known as the “Sunrise” period).

May 1 – May 8: Anyone can register available .app domains for an extra fee (known as the “Early Access” period).

May 8 and on: Anyone can register available .app domains (known as “General Availability”). //

// Google announced on 12/14/17— “We are currently finalizing plans to launch .app and .dev as open top-level domains in the first half of 2018. If you’re an ICANN-accredited domain registrar, please send a request for more information.” //

// [chatter @ stackoverflow January 2017] “Little update, almost two years later and still no news. Google seem to keep the .app to themselves, to protect their Play Store.” //

// [update April 2016] Announcement at registry.google = “We’re currently working on plans for .APP… If you’d like to know when and where you can purchase your own .APP name, please check back here for updates or with your chosen Registrar.” //

Perhaps the most popular domain extension on the Internet will be domains that end in .APP, so much so that Google paid $25 million for the .app domain — that is the most any company has paid in one of ICANN’s auctions so far. Wouldn’t you want a domain that ends in .APP, especially for your app?


When this becomes official is marked by an event called delegation, the occasion when the Internet will recognize .APP domain names. According to the official ICANN website, the status of the .APP top level domain is:

Application Status: Transition to Delegation

Application Status: Delegated

And the official Delegation Record for .APP will be posted at  http://www.iana.org/domains/root/db/app.html [delegated June 29, 2015]

Then the website http://nic.app will be up and running! And that will be the only .APP domain name allowed to be active for the 90 days after delegation, or about 3 months. Stay tuned for on-going developments…

The next announcement will be when the Sunrise Period starts for .APP and that will be posted at the master calendar newgtlds.icann.org/en/program-status/sunrise-claims-periods and a web page will be created at newgtlds.icann.org/en/program-status/sunrise-claims-periods/app

[update 10/16] this chart gives you perspective with the most expensive top-level domains, those that were runner ups compared to .APP— [update January 2016] and .SHOP was auctioned for $41.5M— [update August 2016] .WEB was auctioned for $135M, and .BLOG was auctioned for $19M
Statistic: Most expensive generic top-level domains (gTLD) worldwide as of August 2015 (in million U.S. dollars) | Statista
Find more statistics at Statista