When nic.app goes live, it means .APP domains are coming soon

// [update April 2016] Announcement at registry.google = “We’re currently working on plans for .APP… If you’d like to know when and where you can purchase your own .APP name, please check back here for updates or with your chosen Registrar.” //

Perhaps the most popular domain extension on the Internet will be domains that end in .APP, so much so that Google paid $25 million for the .app domain — that is the most any company has paid in one of ICANN’s auctions so far. Wouldn’t you want a domain that ends in .APP, especially for your app?

app-price

When this becomes official is marked by an event called delegation, the occasion when the Internet will recognize .APP domain names. According to the official ICANN website, the status of the .APP top level domain is:

Application Status: Transition to Delegation

Application Status: Delegated

And the official Delegation Record for .APP will be posted at  http://www.iana.org/domains/root/db/app.html [delegated June 29, 2015]

Then the website http://nic.app will be up and running! And that will be the only .APP domain name allowed to be active for the 90 days after delegation, or about 3 months. Stay tuned for on-going developments…

The next announcement will be when the Sunrise Period starts for .APP and that will be posted at the master calendar newgtlds.icann.org/en/program-status/sunrise-claims-periods and a web page will be created at newgtlds.icann.org/en/program-status/sunrise-claims-periods/app

[update 10/16] this chart gives you perspective with the most expensive top-level domains, those that were runner ups compared to .APP— [update January 2016] and .SHOP was auctioned for $41.5M— [update August 2016] .WEB was auctioned for $135M, and .BLOG was auctioned for $19M
Statistic: Most expensive generic top-level domains (gTLD) worldwide as of August 2015 (in million U.S. dollars) | Statista
Find more statistics at Statista

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3 Comments

  1. nic.app is live and redirecting to Google. However, Google isn’t showing any information on .app availability. The only wondering part is that what Google is planning to do with the .app name registry – to provide them publicly or just keep it to themselves (like .google TLD).

    Liked by 1 person

    Reply

    1. @Vivek, thanks for the reply. Google has stated in their official ICANN application that .APP domains will be available to developers, in section 18.b.iv. “.. limiting registration to only application developers. Charleston Road Registry plans to require registrars to confirm that a domain applicant is an application developer via an established process…” cf. https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails:downloadapplication/1343?t:ac=1343

      Like

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