It is about experimenting in the open wild

Tim Brown from IDEO argues that exposing your ideas to the real world early on is critical to their eventual success: “Rapid prototyping and ‘learning by making’ is already an accepted strategy for effective innovation. For participatory systems, this is even more important because the complexity of the interactions cannot possibly be anticipated by even the smartest of plans. The reality is that these prototypes cannot live in the lab; they have to be let out into the wild. So, we need to start getting comfortable with letting others participate in our innovation activities.”

via Down the rabbit hole | Social by Social.

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