While fast food chains and family restaurant chains are seeing their lowest sales all year, something right in the middle is sizzling, fast casual. It’s a little more expensive than fast food, a little less than those family restaurants and the food is definitely different.
In the last year alone sales in the fast casual sector reached $18 billion. According to a new study, millions of Americans are no longer just looking for speed, they want quality. They are in search of fresh, natural and nutritious meals — exactly what Chipotle’s founder says his restaurant strives to offer.