where Facebook advertising might be headed

But the future of the advertising world on Facebook will be when Oreo cookies wants to launch a new mint version of the cookie and wants to target advertise it not only to people who make over $50,000/year, but *especially* to those that also already like Oreo cookie the brand. No wonder why Facebook ad prices are skyrocketing. Thousands of companies now know not only all of Robert’s demographic information necessary to sell him things, but *exactly* what he already likes. This will be useful for existing brands or competitors that want to compete for your attention.

via Thomas Hawk Digital Connection » Blog Archive » Facebook Has Hit the Motherlode.