Plan for After from Before
Decide what you will share and where before the event happens. Do the prep work. Then, when you have the content, you’ll know where it goes and where and how to promote it. And very importantly, don’t share everything within a short period of time or you’ll burn out your audience. Finally, show only the best you have: if your plan called for a video and the video is mediocre, be willing to cut it. Don’t be a slave to your plan.
Whenever you plan an event, there’s always the work that happens in preparation, then the work that happens during. But there’s also the work that should happen after. Plan from the beginning to make the most of the after.