Where are the African American (aka black) YouTube personalities? There’s a few of them that have gotten thousands of subscribers and millions of views. According to one study, social media is more popular among minorities (non-whites) than majority Caucasians:
… Facebook ranks among the top sites regularly visited by Asians (55.7%), Hispanics (54.2%), African Americans (47.7%) and Caucasians (43.0%). Regular Facebook usage has doubled since December 2008 for all ethnic segments except Asians, who were early adopters. YouTube places second for Hispanics, African Americans and Caucasians, but is #1 for Asians (56.0%).
According to Vlogging While Black on The Roots:
“YouTube is very, very white,” explained Tonya, the blogger from TonyaTKO, who has 22,000 subscribers. With so many videos being uploaded, vloggers vie for prime placement on YouTube’s home page. “It’s very hard for black people to get seen on YouTube.” Like the many types of media that came before YouTube, the black vloggers who get noticed can often fit a stereotype.
Among the most popular African American personalities on YouTube: